Mobile application deployment is an essential instrument for a large and powerful market. The best mobile app features should be taken into in-depth consideration to integrate an app into the model of business. Implementing invaluable app features to reflect brand personality and values does not depend on the business type you run. Let deep dive into some must-have features to build a successful app.
Seemless UX/UI
The usability of an app is highly crucial for making it the best quality. The app should provide a hassle-free experience. The app should focus on interaction and simplicity, be not complicated, and include the things that are expected.
Push Notification
This is one of the features that allow a venture to be ineffective communication with its users. This feature prompts users to open the app and thus having their undivided attention to the venture. It is used for reporting on new features, sending promotional offers that drive engagement and monetization opportunities.
Feedback system
Businesses and companies need to listen to their customers for higher retention. Feedback systems allow the company to understand the outputs of their users by which they can tweak their apps to their preferences hence enhancing the usability and providing the exact things expected by your users. It will be appreciated that their propositions are heard and accepted. It leads to enhancing trust and credibility.
Social Integration
Social integration is a necessary feature in brands and consumers connecting within the application ecosystem. Integrating with social channels simplifies the signing up process by retrieving information from the channel, allows to share posts about various events to remain users engaged with the app.
Augmented Reality (AR)
Ventures like Ikea, Home center, pepper fry should integrate such features which will allow the user to see the final look as in their room before actually visiting the physical store. This is An innovative and dynamic feature that allows “to try before buy” model.
Google indoor maps
Ventures like malls, adventure theme parks should integrate such a feature that allows navigating within indoor locations.
Payment Gateway Integration
If you have an online store, you should really consider having an app. Look at Amazon, Flipkart, eBay, Myntra, etc. They all have apps. Integration of payment gateways through apps allows hassle-free payment transactions. This feature is applied for checking the user’s information validation, ensuring an appropriate amount of money for making a purchase is.
One-Click Contacting
This is a type of CTA, call to action. When a user is near to buying a product but they want to enquire about some details, it is better to integrate such a feature that allows instant connectivity. Any company should have a one-click contacting feature that will quickly reach your office by phone with a single click. It connects consumers with business while on the go.
QR/Barcode Scanner integration
This pandemic has changed everything. Even though things are getting back to normal, it is not the same as it used to be before. If you go to a restaurant they ask you to scan a code to get the online menu. QR code is picked to be framed and scanned in order to redirect a user to an item detail page helping to save time